LinkedIn For Creators

Brand Dev / Motion

LinkedIn

LinkedIn For Creators brand assets

Context

I joined the team at LinkedIn as a Designer & Animator, where I got to support the Product Marketing department through creating net-new assets LinkedIn For Creators page.
During the tenure of my time there I was able to work on a variety of projects including Video-based campaigns, carousels, digital banners, and templates. I also worked with the Creative Directors to not only apply the LinkedIn brand guidelines but also explore additional ways to expand upon the brand identity throughout the materials.

Team

Designer/Animator: Laetitia A
Sr. Designer (Explorations) Simone Cotton
Sr. Copywriter: Martine Glickfield
Creative Directors: Aaron Sanchez, Ben Keyser
A. Creative Director Copy: Kelsey Wilkins
Social Media strategy: Katie Coyle

Exploration

Original LinkedIn brand pattern elements

Suggested container shapes

Patterns

Use cases tile

Title card treatments

Newsletter treatments

Pride video refresh

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Carousel treatment

Carousel treatment

Net-new color palette

Where it originated

Application

Context

After the aforementioned color and shape explorations, I mocked up a template library, where we could use across all the LinkedIn for Creators assets

Product Spotlights

Creator Spotlights

Banners

Variations

Art Direction

Article headers

Variations

Deck design

Audio Events Deck

Carousels

Creator mode tools education

Scheduled posts Feature Alert

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

5 Tips With Ashley fox

Video Campaigns

Creator Analytics Product update

Skills post

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

AAPI Heritage Month Series

1 Million folowers announcement video

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }