Grubhub Seamless

The Brands

Founded in 2004, the Grubhub portfolio of brands includes Grubhub, Seamless, LevelUp, AllMenus, and MenuPages. Since its merger back in 2013, Grubhub became the parent brand to Seamless; the food delivery service enjoyed by New York. Although seamless' identity is more New York-focused A lot of the promotional materials created for Grubhub need to be redesigned for the Seamless brand palette.

Context

I joined Grubhub's creative team as a Production Design Coordinator, where I managed tasks like organizing video footage, arranging print materials, and refining our branded content.
My role gradually evolved, leading me to handle more customer-focused communications, develop creative campaigns, and create illustrations.

After spending two years with the company, I left to pursue other endeavors but eventually returned as a freelancer.
Circa 2021 Just Eat Takeaway merger

Campaigns

Oscars Social Animations

Brief

I created a look and feel for the 2021 Grubhub social Oscar campaign in which I made the GH bag the Oscar star.
It also was a great way to use the new camera illustration I created.

Team

Creative Directors: Sean Donohue, Nate Winter
A. Creative Directors: Annie Anlas, Jeff Deibel
Copywriter: Maya Harris
Art Director, Animator: Laetitia Auguste

Paid social Partners

Get ready for a star-studded night with us! 🤩 We’re giving you the VIP treatment with special prizes throughout the show. Follow us to make sure you get in on the fun! pic.twitter.com/bXTD07AxMz
— Grubhub (@Grubhub) April 25, 2021

Tuning in to watch the awards show this weekend? The stars aren’t the only ones who will be winning. Check our Twitter on Sunday for a night of special surprises, you might just score 🏆⭐️ pic.twitter.com/iimmOuS04j
— Grubhub (@Grubhub) April 23, 2021

Grubhub / Seamless+ membership launch

C
ontext

In October 2019 Grubhub Launched its first exclusive membership service named Grubhub+. Given the massive nature of the launch, this project had been very phased out. With a truncated timeline and a small team, we had to work quickly and efficiently to roll out all the deliverables which were comprised of over 28 deliverables including Animated email headers, footer modules, landing pages, and native ads.

The bulk of my work consisted of versioning the GH+ launch items into the Seamless+ brand, implementing stakeholders' feedback globally, and working closely with our CRM team to ensure the product launch went as planned.

Team

Creative Director: Sean Donohue
ACDs: Annie Anlas, Jeff Deibel
Copywriter: Hank Green
Lead Designer: Dylan Schultz
Production Design: Laetitia A.

Perks

Seamless Presto Resto! Launch

Brief

The pandemic has crippled NYC’s vibrant restaurant industry and made dining out risky and difficult. Seamless is here to help hungry NYers and the restaurants they love.
We’ll surprise lucky Seamless customers by delivering not just their favorite food, but their favorite restaurant, too. It’s Presto! Resto!
Each week, Presto! Resto!–our restaurant on wheels– will transform into a different New York restaurant.
‍
April's line up included:
Miss Lily’s Jamaican Diner, Di An Di, Comfortland & Adda's Jamaican Cuisine.

Team

Creative Director: Sean Donohue, Nate Winter
A. Creative Directors: Annie Anlas, Jeff Deibel
‍Designer: Laetitia A
Copywriters: Maya Harris, Darren Bridges
Project Manager: Kelly Simos
‍Illustrator: Naomi Otsu
‍

State of the Plate 2020

Brief

Grubhub’s “State of the Plate” report looks at trends across the more than half a million orders placed a day. Grubhub’s mid-year report checks in on the popular food trends to date and what quarantined Americans ordered through contact-free delivery, and it offers predictions on what to expect during the second half of 2020.

Team

Creative Directors: Sean Donohue,Nate Winter
A. Creative Directors: Annie Anlas , Jeff Deibel ‍
Copywriter:Darren Bridges
Art Director, Animator:Laetitia Auguste

The solution

GrubHub Corporate accordingly shifted its strategy by hosting a series of webinars that promoted options such as meal perks, group lunch orders, and happy hours during virtual to event planners. I worked together with the B2B team to create a template for future webinars as well as event collaterals.

This initiative garnered over 12,818,970 in sales to the company.
As of Feb. 2021

Illustrations

Brand Illustrations

Context

Using my Illustration skills, I was able to create some new branded illustrations assets (mid) including the COVID 19 branded Illustrations which include a face mask, wipes, gloves, and a hand sanitizer. These are being integrated into the health safety communications, and by creating these, we were able to get work done without having to outsource.

Campaigns

Production

Internal comms