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Brand Dev / social
LinkedIn
LinkedIn For Creators brand assets
Context
I joined the team at LinkedIn as a Designer & Animator, where I got to support the Product Marketing department through creating net-new assets LinkedIn For Creators page.
During the tenure of my time there I was able to work on a variety of projects including Video-based campaigns, carousels, digital banners, and templates. I also worked with the Creative Directors to not only apply the LinkedIn brand guidelines but also explore additional ways to expand upon the brand identity throughout the materials.
Team
Designer/Animator: Laetitia A
Sr. Designer (Explorations) Simone Cotton
Sr. Copywriter: Martine Glickfield
Creative Directors: Aaron Sanchez, Ben Keyser
A. Creative Director Copy: Kelsey Wilkins
Social Media strategy: Katie Coyle
Brand developement

LI4C sub-identity exploration

Original LinkedIn brand pattern elements
Suggested container shapes pulled from brand patterns
Patterns
Use cases tile
Title card treatments
Newsletter treatments
Carousel treatment

Net-new color palette

Where it originated

Application

Product Spotlights
Creator Spotlights
Banners
Variations
Article headers
Variations
Skills post
deck design

Audio Events feature education

Scheduled posts Feature Alert
5 Tips With Ashley fox
Video campaigns

Creator Analytics

AAPI Heritage Month Series
1 Million folowers announcement video
Campaigns
Production
Illustration
Email & Native
Brand dev.
Art Direction
Deck Design
Motion